Welcome to the age of the internet, where all we do is read, skim through content, watch videos all day and listen to music back and forth. Our internet usage trends and habits have changed since the beginning of the pandemic. Today people have an attention span of fewer than two seconds and there are millions of businesses fighting for this two-second attention. These two seconds can easily be converted into a sale if businesses have an idea of how to do that.
Contrary to the common belief, it is not only fashion businesses, home decorators, retailers, and “aesthetically pleasing” businesses that only survive the internet. All businesses can utilize the internet. In fact, the pandemic has forced every business to focus their energy on utilizing the world of the internet. And the best way to do that happens to be creating content. More importantly, blogging is part of content marketing. This goes for all kinds of business, including our dear old plumbing businesses.
Plumbing businesses have often relied on traditional marketing efforts way before the pandemic. Often times service businesses like plumbing usually carriers their business on word of mouth. But today, the only way to create this word of mouth is by publishing content on the internet in the form of blogging.
Blogging has so many great benefits for plumbing businesses and individual plumbers. There is so many plumbing professionals on social media such as Instagram and youtube who have created a sensational profile for themselves. They have a brand identity and awareness among their audience. All were created with the help of frequent content creation.
Let’s talk about the benefits of blogging for various plumbing businesses.
Blogging For SEO
Search engine optimization can only happen with high-quality blogs. Sometimes paying for quality ads is not the only way to gain your exposure. Ranking on the first page of your google can come easily if we put all of our valuable efforts into creating highly engaging blogs for the business. The blogs we create need to be well researched, with proper keywords and other SEO practices. This way it is easier for Google to index your articles and improve the site ranking. Google search engine is also pretty smart. They know when we create original content. So while tweaking your blog for optimization make sure to create a large variety of highly engaging content. You can blog about topics such as plumbing during the winter season, pipe fitting malaysia, and the best plumbing systems for our home.
Blogging Improves Sales
Blogging is how we generate leads and convert them into sales. Many companies and businesses have long used the power of blogging to get more information about their customers. If the blog is valuable and solves your customer’s problems, they are more likely to sign up for your services, or even newsletter and email lists. With the help of a follow-up strategy such as email marketing, you can easily increase the conversion of leads into sales.
Blogging is not only for the sake of content in your website but also for the sake of sales and proper engagement.